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Act! vs Nutshell: 2026 Comparison

Act! Nutshell
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A user-friendly CRM and email marketing platform designed to help B2B sales teams win more deals.
Pricing Subscription ($30-$50/user/month) Subscription ($16-$67/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Pipeline management
  • Email marketing
  • Sales automation
  • Team collaboration
  • Reporting
  • Web forms
  • Personal email sequences
  • Territory management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to use
  • Good customer support
  • Affordable
  • Nice email marketing integration
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced features
  • Fewer integrations than competitors
  • Mobile app is basic
  • Customization is limited