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Act! vs Omnisend: 2026 Comparison

Act! Omnisend
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Ecommerce email and SMS marketing platform with pre-built automation workflows for Shopify and WooCommerce stores.
Pricing Subscription ($30-$50/user/month) Freemium ($0-59/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • SMS
  • Push notifications
  • Ecommerce automation
  • Product recommendations
  • Segmentation
  • Pop-ups
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • E-commerce focused
  • Pre-built workflows
  • Multi-channel
  • Good free plan
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited outside ecommerce
  • SMS pricing separate
  • Fewer templates