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Act! vs Ontraport: 2026 Comparison

Act! Ontraport
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one business automation platform combining CRM, marketing, payments, and analytics for entrepreneurs.
Pricing Subscription ($30-$50/user/month) Subscription ($24-$249/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM
  • Marketing automation
  • Landing pages
  • E-commerce
  • Membership sites
  • Email marketing
  • SMS
  • Business process automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Comprehensive feature set
  • Good for infopreneurs
  • Strong automation
  • Landing page builder
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex interface
  • Steep learning curve
  • Can be expensive
  • Dated design