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Act! vs OpsGenie (Atlassian): 2026 Comparison

Act! OpsGenie (Atlassian)
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An incident management and alerting platform from Atlassian for on-call scheduling, escalation, and alert routing.
Pricing Subscription ($30-$50/user/month) Subscription ($9-$29/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Alert management
  • On-call scheduling
  • Escalation policies
  • Incident management
  • Runbooks
  • Analytics
  • Integrations
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable
  • Good Atlassian integration
  • Strong mobile app
  • Flexible routing
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Being merged into JSM
  • UI can be complex
  • Alert fatigue
  • Limited standalone future

Act!

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OpsGenie (Atlassian)

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