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Act! vs Oracle CX: 2026 Comparison

Act! Oracle CX
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Oracle's comprehensive customer experience cloud suite covering sales, marketing, service, and commerce.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Sales force automation
  • Marketing cloud
  • Service cloud
  • Commerce cloud
  • Data management
  • AI recommendations
  • CPQ
  • Loyalty management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Enterprise-grade scalability
  • Comprehensive suite
  • Strong data capabilities
  • Advanced AI features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Complex implementation
  • Steep learning curve
  • Not ideal for small businesses