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Act! vs Paddle: 2026 Comparison

Act! Paddle
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A merchant of record platform for SaaS companies handling payments, tax compliance, and subscription billing globally.
Pricing Subscription ($30-$50/user/month) Pay_per_use (5% + 50c per transaction)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Merchant of record
  • Global tax compliance
  • Subscription billing
  • Checkout
  • Invoicing
  • Revenue recovery
  • Analytics
  • Dunning
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Handles tax globally
  • Merchant of record
  • Easy setup
  • Revenue recovery
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • 5% transaction fee
  • Limited customization
  • Paddle branding on invoices
  • Payout delays