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Act! vs Perplexity: 2026 Comparison

Act! Perplexity
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Perplexity is an AI-powered search engine and research assistant that provides direct answers with cited sources. It combines web search with AI language models to deliver comprehensive, up-to-date responses with transparent sourcing.
Pricing Subscription ($30-$50/user/month) Freemium ($0-20/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • AI search engine
  • source citations
  • follow-up questions
  • collection sharing
  • focus modes
  • file analysis
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Real-time web access
  • Transparent source citations
  • Great for research
  • Clean interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Pro subscription needed for best models
  • Can sometimes cite unreliable sources