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Act! vs Pipeline CRM: 2026 Comparison

Act! Pipeline CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A sales CRM built for small and midsize businesses that focuses on simplicity and helping teams manage deals and customer relationships.
Pricing Subscription ($30-$50/user/month) Subscription ($25-$49/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Deal management
  • Contact management
  • Email sync
  • Custom fields
  • Reporting
  • Agenda view
  • Automations
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Simple and focused
  • Good for small teams
  • Affordable
  • Clean pipeline views
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Basic features
  • Limited marketing tools
  • Small ecosystem
  • Fewer integrations