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Act! vs Pivotal Tracker: 2026 Comparison

Act! Pivotal Tracker
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A lightweight sales tracking tool designed to help startups and small teams manage their sales pipeline with simplicity.
Pricing Subscription ($30-$50/user/month) Subscription ($10-$25/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Pipeline tracking
  • Activity management
  • Contact management
  • Reporting
  • Team collaboration
  • Email sync
  • Mobile app
  • Custom fields
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Simple and focused
  • Affordable
  • Good for startups
  • Easy to learn
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very basic
  • Limited features
  • Small company
  • Minimal integrations

Act!

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Pivotal Tracker

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