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Act! vs PlanetScale: 2026 Comparison

Act! PlanetScale
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A serverless MySQL-compatible database platform with branching, deploy requests, and automatic scaling.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$39/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • MySQL compatible
  • Database branching
  • Deploy requests
  • Auto-scaling
  • Read replicas
  • Insights
  • Connection pooling
  • CLI
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Database branching is revolutionary
  • Serverless scaling
  • Great developer experience
  • Vitess-powered
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Free tier removed
  • MySQL only
  • No foreign keys enforcement
  • Can be expensive at scale