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Act! vs Planhat: 2026 Comparison

Act! Planhat
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A customer platform combining customer success, product analytics, and revenue management in one unified solution.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Customer health
  • Revenue management
  • Product analytics
  • Workflows
  • Playbooks
  • Multi-product support
  • Analytics
  • Integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Comprehensive platform
  • Good analytics
  • Modern interface
  • Revenue features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex pricing
  • Implementation time
  • Learning curve
  • Enterprise-focused