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Act! vs Plausible: 2026 Comparison

Act! Plausible
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Plausible is a lightweight and privacy-focused web analytics tool that provides simple website statistics without cookies. It offers a clean dashboard with essential metrics in a script under 1KB.
Pricing Subscription ($30-$50/user/month) Paid ($9-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Cookie-free tracking
  • lightweight script
  • open-source
  • goal tracking
  • UTM tracking
  • custom events
  • email reports
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very lightweight
  • Privacy-compliant by default
  • Simple and clean UI
  • Open-source
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced features
  • No user-level data
  • Basic reporting
  • Fewer integrations