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Act! vs Postscript: 2026 Comparison

Act! Postscript
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An SMS marketing platform built for Shopify stores with automated flows, campaigns, and subscriber growth tools.
Pricing Subscription ($30-$50/user/month) Subscription ($25/month + per-message)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • SMS campaigns
  • Automated flows
  • Subscriber growth
  • Segmentation
  • Compliance management
  • Two-way messaging
  • Shopify integration
  • Revenue tracking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Built for Shopify
  • Good automation
  • Compliance-focused
  • Revenue attribution
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Per-message costs add up
  • Shopify only
  • Can be expensive at scale
  • Limited to SMS