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Act! vs Power BI: 2026 Comparison

Act! Power BI
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Power BI is Microsoft's business analytics platform that delivers interactive visualizations and business intelligence capabilities. It integrates deeply with the Microsoft ecosystem and offers self-service analytics.
Pricing Subscription ($30-$50/user/month) Freemium ($0-20/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Interactive reports
  • DAX formulas
  • data modeling
  • natural language queries
  • AI visuals
  • paginated reports
  • dataflows
  • Microsoft integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Strong Microsoft integration
  • Good AI features
  • Large template library
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Best with Microsoft ecosystem
  • DAX learning curve
  • Limited data capacity on free tier
  • Desktop app is Windows-only