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Act! vs PrestaShop: 2026 Comparison

Act! PrestaShop
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A free open-source e-commerce platform used by over 300,000 shops worldwide with a rich marketplace of modules.
Pricing Subscription ($30-$50/user/month) Freemium (Free + modules/hosting)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Open source
  • Module marketplace
  • Multi-language
  • Multi-currency
  • Customizable themes
  • SEO tools
  • Inventory management
  • Order management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free to download
  • Highly customizable
  • Strong international support
  • Large module marketplace
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Modules can be expensive
  • Requires technical skills
  • Limited official support
  • Hosting not included