| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
A Salesforce-based real estate CRM and marketing platform for brokerages, teams, and agents looking for enterprise-grade tools. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription (Custom pricing) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Salesforce-based CRM
- IDX website
- Lead generation
- Marketing center
- Transaction management
- Reporting
- MLS integration
- Back office
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Enterprise-grade
- Salesforce foundation
- Comprehensive platform
- Good for brokerages
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Very expensive
- Complex to manage
- Requires admin expertise
- Overkill for solo agents
|
