| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription ($23-$99/user/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
