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Act! vs Publer: 2026 Comparison

Act! Publer
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Publer is an affordable social media scheduling and analytics tool that supports a wide range of platforms including Google Business Profile. It offers bulk scheduling and workspace collaboration features.
Pricing Subscription ($30-$50/user/month) Freemium ($0-84/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Multi-platform scheduling
  • bulk scheduling
  • analytics
  • Canva integration
  • link-in-bio
  • RSS auto-posting
  • workspace collaboration
  • AI assist
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Supports many platforms
  • Bulk scheduling
  • Good free plan
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Interface less polished
  • Limited social listening
  • Smaller user community