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Act! vs Pulumi: 2026 Comparison

Act! Pulumi
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An infrastructure-as-code platform that lets developers use familiar programming languages to define and manage cloud infrastructure.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$225/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • IaC with real languages
  • Multi-cloud
  • State management
  • Policy as code
  • Secrets management
  • AI assist
  • Automation API
  • Deployments
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Use real programming languages
  • Multi-cloud
  • Good TypeScript support
  • Active development
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller community than Terraform
  • Learning curve
  • State management costs
  • Fewer providers