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Act! vs PushOwl: 2026 Comparison

Act! PushOwl
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A web push notification platform for Shopify stores that sends automated notifications for abandoned carts and promotions.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$99/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Web push notifications
  • Abandoned cart reminders
  • Back-in-stock alerts
  • Price drop alerts
  • Shipping notifications
  • Segmentation
  • Analytics
  • Campaign scheduling
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free plan available
  • No app install needed
  • Good Shopify integration
  • High visibility
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited to push notifications
  • Browser support varies
  • Can annoy users
  • Basic segmentation on lower plans