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Act! vs Qlik: 2026 Comparison

Act! Qlik
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Qlik provides end-to-end data integration and analytics solutions with its associative analytics engine. QlikView and Qlik Sense enable users to explore data freely without predefined queries.
Pricing Subscription ($30-$50/user/month) Paid (Custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Associative engine
  • data integration
  • augmented analytics
  • embedded analytics
  • alerting
  • collaboration
  • mobile support
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Unique associative engine
  • Strong data integration
  • Good augmented analytics
  • Flexible deployment
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Steep learning curve
  • Expensive licensing
  • Complex administration
  • Dated UI in QlikView