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Act! vs Retool: 2026 Comparison

Act! Retool
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A low-code platform for building internal tools quickly with drag-and-drop components and database/API connections.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$10/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Drag-and-drop builder
  • Database connectors
  • API integrations
  • JavaScript customization
  • Workflows
  • Mobile apps
  • Version control
  • Access controls
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Fast internal tool building
  • Many integrations
  • JavaScript extensibility
  • Good components
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for large teams
  • Learning curve
  • Performance with complex apps
  • Vendor lock-in