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Act! vs Rippling: 2026 Comparison

Act! Rippling
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A unified workforce management platform combining HR, IT, and finance with automated employee onboarding and device management.
Pricing Subscription ($30-$50/user/month) Subscription (Starting at $8/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • HR management
  • IT management
  • Payroll
  • Benefits
  • Device management
  • App provisioning
  • Workflow automation
  • Global employment
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Unified HR and IT
  • Powerful automation
  • Device management unique
  • Fast onboarding
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Can be expensive
  • Complex for simple needs
  • Newer platform
  • Module pricing adds up