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Act! vs RocketReach: 2026 Comparison

Act! RocketReach
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. RocketReach is a contact information lookup platform that provides email addresses, phone numbers, and social media profiles for professionals. It offers a vast database for prospecting and lead enrichment.
Pricing Subscription ($30-$50/user/month) Paid ($39-249/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email lookup
  • phone numbers
  • bulk lookups
  • API
  • browser extension
  • CRM integrations
  • company search
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Large database
  • Good accuracy
  • Bulk lookup capability
  • Simple interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for heavy users
  • Limited enrichment beyond contact info
  • No outreach features