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Act! vs Route: 2026 Comparison

Act! Route
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A post-purchase experience platform offering package tracking, shipping protection, and carbon-neutral shipping for e-commerce.
Pricing Subscription ($30-$50/user/month) Freemium (Free (customer-paid protection))
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Package tracking
  • Shipping protection
  • Carbon neutral shipping
  • Visual tracking
  • Claims management
  • Analytics
  • Branded experience
  • Ecommerce integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free for merchants
  • Customers pay for protection
  • Carbon neutral option
  • Beautiful tracking
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Revenue share model
  • Protection cost added to customer
  • Limited analytics on free plan
  • Not all carriers supported