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Act! vs Runway: 2026 Comparison

Act! Runway
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Runway is an AI creative suite specializing in video generation and editing. Its Gen-2 and Gen-3 models can create videos from text and images, while offering professional video editing tools powered by AI for rotoscoping, background removal, and effects.
Pricing Subscription ($30-$50/user/month) Freemium ($0-76/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Text-to-video
  • image-to-video
  • video editing
  • background removal
  • motion tracking
  • green screen
  • inpainting
  • color grading
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Industry-leading video generation
  • Professional editing tools
  • Intuitive interface
  • Regular model updates
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for heavy use
  • Short video clips
  • Quality varies