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Act! vs SE Ranking: 2026 Comparison

Act! SE Ranking
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. SE Ranking is an all-in-one SEO software platform that provides keyword rank tracking and website auditing tools. It offers competitive research and on-page SEO analysis for businesses of all sizes.
Pricing Subscription ($30-$50/user/month) Paid ($44-191/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Rank tracking
  • site audit
  • competitor research
  • keyword research
  • backlink monitoring
  • on-page SEO
  • content marketing
  • white-label reports
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable pricing
  • Good rank tracking
  • White-label options
  • Clean interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller database
  • Less comprehensive than top tools
  • Limited advanced features
  • Fewer integrations