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Act! vs Searchspring: 2026 Comparison

Act! Searchspring
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An e-commerce search, merchandising, and personalization platform that improves product discovery and conversions.
Pricing Subscription ($30-$50/user/month) Subscription (Starting at $599/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Intelligent search
  • Merchandising
  • Product recommendations
  • Insights analytics
  • Visual merchandising
  • Autocomplete
  • Synonym management
  • Redirect rules
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful merchandising
  • Good search relevance
  • Revenue-driving recommendations
  • Good support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Enterprise-focused
  • Complex setup
  • Overkill for small stores