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Act! vs SEMrush: 2026 Comparison

Act! SEMrush
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. SEMrush is a comprehensive digital marketing and SEO toolkit that provides competitive intelligence and keyword research across organic and paid search. It offers tools for SEO auditing and content marketing.
Pricing Subscription ($30-$50/user/month) Paid ($130-500/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Keyword research
  • site audit
  • rank tracking
  • competitor analysis
  • backlink analysis
  • content marketing tools
  • PPC research
  • social media tracking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • All-in-one SEO platform
  • Extensive keyword database
  • Good competitor analysis
  • Regular feature updates
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Data limits on lower tiers
  • Can be overwhelming
  • Some data accuracy issues