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Act! vs SendGrid: 2026 Comparison

Act! SendGrid
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A cloud-based email delivery platform from Twilio for sending transactional and marketing emails via API or SMTP relay.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$89.95/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email API
  • SMTP relay
  • Email templates
  • Analytics
  • Deliverability tools
  • Email validation
  • Dynamic templates
  • Webhooks
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Generous free tier
  • Reliable delivery
  • Good documentation
  • Twilio ecosystem
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Deliverability can vary
  • Support on free tier limited
  • Interface dated
  • Pricing jumps