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Act! vs SendPulse: 2026 Comparison

Act! SendPulse
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Multi-channel marketing platform offering email, SMS, web push, chatbots, and CRM with AI-powered optimization.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email marketing
  • SMS
  • Web push
  • Chatbots
  • CRM
  • Landing pages
  • AI optimization
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Multi-channel
  • Good free tier
  • AI features
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Interface can be complex
  • Support quality varies
  • Smaller platform