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Act! vs Serpstat: 2026 Comparison

Act! Serpstat
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Serpstat is an all-in-one SEO platform offering keyword research and rank tracking with competitive analysis capabilities. It provides site auditing and backlink analysis at an affordable price point.
Pricing Subscription ($30-$50/user/month) Paid ($69-499/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Keyword research
  • rank tracking
  • site audit
  • backlink analysis
  • competitor analysis
  • content marketing
  • PPC analysis
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable pricing
  • Good feature set
  • API access included
  • Multi-language support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller database than leaders
  • Slower data updates
  • Limited integrations
  • Less accurate for some regions