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Act! vs ServiceTitan: 2026 Comparison

Act! ServiceTitan
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one platform for residential and commercial field service businesses combining CRM, dispatch, and marketing tools.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM
  • Dispatching
  • Marketing
  • Reporting
  • Mobile app
  • Payments
  • Pricebook
  • Inventory
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Comprehensive for field service
  • Strong dispatching
  • Marketing tools
  • Industry leader
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Complex implementation
  • Residential focus
  • Long onboarding