| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
A revenue growth marketing platform now part of Constant Contact that offers CRM, marketing automation, and sales enablement. |
| Pricing |
Subscription ($30-$50/user/month) |
Subscription ($449-$1499/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- CRM
- Marketing automation
- Email marketing
- Landing pages
- Social management
- Blog builder
- Analytics
- Sales optimizer
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Full marketing and CRM suite
- Good for agencies
- Behavioral tracking
- Affordable for agencies
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Acquired by Constant Contact
- Complex for small business
- Steep learning curve
- Platform transition uncertainty
|
