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Act! vs Shopify: 2026 Comparison

Act! Shopify
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. The leading e-commerce platform enabling anyone to start, grow, and manage an online store with built-in payments, shipping, and marketing tools.
Pricing Subscription ($30-$50/user/month) Subscription ($39-$399/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Online store builder
  • Payment processing
  • Shipping management
  • Inventory tracking
  • Multi-channel selling
  • App marketplace
  • Analytics dashboard
  • POS system
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very easy to set up
  • Massive app ecosystem
  • Excellent uptime and performance
  • Great customer support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Transaction fees on third-party gateways
  • Theme customization can be limiting
  • Apps can get expensive quickly