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Act! vs Smartlook: 2026 Comparison

Act! Smartlook
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Session recordings
  • heatmaps
  • event tracking
  • funnel analysis
  • mobile app analytics
  • crash reports
  • retention tables
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good mobile app support
  • Always-on recording
  • Affordable pricing
  • Easy implementation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited free tier
  • Basic heatmaps
  • Fewer features than enterprise tools
  • Dashboard could be more intuitive