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Act! vs SmartRecruiters: 2026 Comparison

Act! SmartRecruiters
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An enterprise talent acquisition suite with ATS, CRM, and marketplace features for large-scale recruiting operations.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • ATS
  • CRM
  • Marketplace
  • AI matching
  • Collaborative hiring
  • Offer management
  • Onboarding
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Enterprise-grade
  • Good marketplace
  • AI matching
  • Global support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Complex implementation
  • Learning curve
  • Feature-heavy

Act!

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SmartRecruiters

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