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Act! vs SmartrMail: 2026 Comparison

Act! SmartrMail
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Email marketing automation tool for ecommerce stores with AI product recommendations and automated flows.
Pricing Subscription ($30-$50/user/month) Freemium ($0-99/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Product recommendation emails
  • Automation
  • Smart segments
  • Browse abandonment
  • Back-in-stock
  • Pop-ups
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy ecommerce setup
  • AI recommendations
  • Good free plan
  • Simple interface
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited outside ecommerce
  • Fewer features than competitors
  • Basic reporting