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Act! vs Smile.io: 2026 Comparison

Act! Smile.io
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A loyalty and rewards platform for e-commerce brands offering points, referrals, and VIP programs.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$999/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Points program
  • Referral program
  • VIP tiers
  • Customizable launcher
  • Nudges
  • Shopify POS integration
  • Analytics
  • Email integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to set up
  • Generous free plan
  • Multi-platform support
  • Customizable rewards
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Advanced features locked to higher tiers
  • Can slow down store
  • Limited free plan analytics
  • Design customization limited on lower plans