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Act! vs SMTP2GO: 2026 Comparison

Act! SMTP2GO
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Cloud email delivery service with detailed reporting, dedicated IPs, and easy integration for transactional and marketing email.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email delivery
  • Reporting
  • Dedicated IPs
  • Email testing
  • Archive
  • Webhooks
  • SPF/DKIM
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy setup
  • Good reporting
  • Dedicated IPs available
  • Reliable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller platform
  • Limited marketing tools
  • Basic automation