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Act! vs Snov.io: 2026 Comparison

Act! Snov.io
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Snov.io is a sales toolbox that combines lead generation, email verification, and cold outreach in one platform. It helps teams find prospects, verify emails, and automate personalized drip campaigns.
Pricing Subscription ($30-$50/user/month) Freemium ($0-99/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email finder
  • email verifier
  • drip campaigns
  • technology checker
  • lead database
  • CRM
  • Chrome extension
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • All-in-one prospecting toolbox
  • Good email verification
  • Affordable
  • Generous free plan
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Data accuracy varies
  • Limited phone numbers
  • Basic analytics