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Act! vs SparkPost: 2026 Comparison

Act! SparkPost
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Enterprise email delivery platform sending 40% of the world's B2C email with predictive analytics and deliverability tools.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Email delivery
  • Predictive analytics
  • Signals
  • Templates
  • Webhooks
  • Inline generation
  • Deliverability
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Massive scale
  • Predictive tools
  • Good deliverability
  • Free tier
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Enterprise focused
  • Complex setup
  • Limited marketing features