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Act! vs Spiro: 2026 Comparison

Act! Spiro
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An AI-powered CRM that proactively recommends next steps for sales reps and automatically logs activities and creates contacts.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • AI recommendations
  • Automatic logging
  • Pipeline management
  • Email tracking
  • Voice assistant
  • Reporting
  • Mobile app
  • Sales automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • AI-driven proactive CRM
  • Minimal data entry
  • Automatic activity capture
  • Voice commands
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Smaller user base
  • Limited customization
  • Niche approach