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Act! vs Split.io: 2026 Comparison

Act! Split.io
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A feature delivery platform combining feature flags with experimentation and data-driven release decisions.
Pricing Subscription ($30-$50/user/month) Freemium (Free-custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Feature flags
  • A/B testing
  • Targeting
  • Metrics
  • SDK support
  • Audit logs
  • Release management
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good experimentation
  • Metrics integration
  • Flexible targeting
  • Free tier
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex pricing
  • Less known than LaunchDarkly
  • Learning curve
  • Enterprise-focused