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Act! vs Square: 2026 Comparison

Act! Square
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A financial services platform offering point-of-sale, payment processing, banking, and business management tools.
Pricing Subscription ($30-$50/user/month) Pay_per_use (2.6% + 10c in-person / 2.9% + 30c online)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • POS system
  • Payment processing
  • Invoicing
  • Banking
  • Payroll
  • Online store
  • Appointments
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Easy to start
  • Good POS hardware
  • Integrated ecosystem
  • Transparent pricing
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Per-transaction fees
  • Limited customization
  • Account stability concerns
  • Customer support varies