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Act! vs Sumo: 2026 Comparison

Act! Sumo
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Subscription ($30-$50/user/month) Freemium ($0-49/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Branding on free
  • Limited features
  • Can slow site