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Act! vs Swell Rewards: 2026 Comparison

Act! Swell Rewards
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A loyalty and referral program app for e-commerce with customizable campaigns and social media rewards (now part of Yotpo).
Pricing Subscription ($30-$50/user/month) Subscription (Starting at $29/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Points program
  • Referral campaigns
  • Social rewards
  • Custom campaigns
  • Shopify integration
  • Analytics
  • Email integration
  • VIP tiers
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Flexible reward options
  • Social media integrations
  • Part of Yotpo ecosystem
  • Good for small stores
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Now part of Yotpo
  • Limited standalone support
  • Basic analytics
  • Fewer updates as standalone