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Act! vs Tall Emu CRM: 2026 Comparison

Act! Tall Emu CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An Australian-built CRM designed for small to medium businesses with strong quoting, invoicing, and accounting integrations.
Pricing Subscription ($30-$50/user/month) Subscription ($55-$90 AUD/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Quoting
  • Invoicing
  • Accounting integration
  • Email marketing
  • Pipeline management
  • Workflow automation
  • B2B portal
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good for Australian businesses
  • Strong quoting and invoicing
  • Accounting integration
  • Local support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Primarily Australian market
  • Limited global presence
  • Smaller feature set
  • Basic mobile app