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Act! vs TestGorilla: 2026 Comparison

Act! TestGorilla
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A pre-employment testing platform with 400+ scientifically validated assessments for skills, personality, and culture fit.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$499/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • 400+ test library
  • Custom assessments
  • Anti-cheating
  • Video questions
  • Personality tests
  • Cognitive ability
  • Role-specific tests
  • ATS integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Wide test library
  • Scientifically validated
  • Free plan available
  • Anti-cheating measures
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Assessment quality varies
  • Limited customization
  • Candidate experience concerns
  • Reporting basic