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Act! vs Thinkific: 2026 Comparison

Act! Thinkific
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An online course platform enabling entrepreneurs and businesses to create, market, and sell educational content.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$499/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Course builder
  • Community features
  • Website builder
  • Certificates
  • Student management
  • App store
  • Live lessons
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Generous free plan
  • Good course builder
  • No transaction fees
  • App store for extensions
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited email marketing
  • Basic sales tools
  • Design limitations
  • Community features need higher plan